It was also made clear that the earlier released game, Sugar Blast, was out in soft launch in around three months. The Q&A could reveal that the game is in stage 3 of 4 soft launching phases, the retention phase. By the looks of it, that seems to be meaning an younger audience. There are live events planned every month, and we assume the marketing will pick up if the metrics are good enough, and once the game has been cleaned up from some of the early bugs.Īngry Birds Journey was soft launched in Q1, and it`s an more casual take on the IP, to capture an even broader audience.
The matchmaking algorithms and balancing is also a work in progress, but bottomline the game is quite fun. The game itself has recived good reviews from various gaming media, but has been slightly bothered by techincal issues like memory leaks and game crashes. Our clan has been playing this game non-stop the last couple of months, and has given us valuable insight into the mechanics. It`s a mid-core RPG game, with an intended live service as we go. This decreases the development time and builds on an already known formula making the pitfalls smaller.ĭarkfire Heroes was globally launched on the 15th of April, as the first game from an acquired developer, Rovio Copenhagen. Rovio strives to be masters of genre, and in that matter they just soft launched a game buildt on the same formula as Small Town Murders, in Supernatural City. The revenue increased towards the end of the quarter, and it was noted in the Q&A, that this has continued into this quarter. The crime puzzle game had it`s best quarter so far, and clocked in at 3,9M EUR revenue, and increase from 3,8 the previous quarter. The significant increase in UA-costs mainly stems from the ramp up to the Darkfire Heroes launch (15.04), but also last years release Small Town Murders. Angry Birds Friends still recive fresh content and updates.
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